1. Introduction and Scope

This Privacy Policy describes how [Platform Name] ("we," "our," or "us") collects, uses, and discloses information when you interact with our AI-powered conversational search and product recommendation engine (the "Service"), which is integrated into our website, TractOptics.com, only ("Website").

 

IMPORTANT NOTICE FOR INTERNATIONAL USERS: The Service is hosted in the United States and is intended solely for users located in the United States. We do not knowingly collect, store, or process data from individuals residing in the European Union (EU), European Economic Area (EEA), or the United Kingdom (UK). If you access the Service from outside the United States, you acknowledge that your data will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

 

If you do not agree with this policy, please discontinue use of the Website immediately.

 

2. Information We Collect
We collect information via our interface embedded on the Website to provide accurate search results and improve our AI models.

 

2.1. Information You Provide
Conversational Inputs: We collect the text, voice queries, and prompts you input into our search interface ("User Inputs") while on the Website.

 

Feedback: Any thumbs-up/down ratings or corrections you provide regarding AI responses.

 

Account Information (Optional): If the Website integrates user authentication with our Service, we may receive a unique user ID or email address associated with your account on the Website.

 

2.2. Information Collected Automatically
Usage Data: Time spent interacting with our Service, queries per session, and interaction with product recommendations.

Device & Log Data: IP address, browser type, operating system, and the specific Website URL where you accessed our Service.

Cookies and Local Storage: We use cookies and local storage for:
- Maintaining your chat session state
- Tracking your interactions for analytics (via PostHog)
- Enabling A/B testing of new features
- Identifying returning users across sessions

 

Session Recordings: We use PostHog to record your interactions with our Service, including:
- Mouse movements, clicks, and scrolling behavior
- Pages or content viewed within our interface 
- Time spent on specific interactions
- Form field interactions (with sensitive fields masked)

 

These recordings help us understand how users interact with the Service and identify usability issues.

 

Heatmaps: We generate anonymized heatmaps showing where users click, move, and scroll within our interface.

 

3. How We Use Your Information
We use your data for the following purposes:

 

3.1. To Provide and Improve the Service
- To process your queries and generate relevant conversational answers.
- AI Model Training: We use de-identified User Inputs to train, fine-tune, and improve our artificial intelligence models. This helps our AI become smarter and more accurate over time. We aggregate this data to ensure it is not linked to your specific identity.
- To personalize product recommendations based on your conversation history.

 

3.2. Safety and Compliance
- To detect and prevent fraud, abuse, or attempts to manipulate our AI (e.g., "jailbreaking").
- To comply with legal obligations.

 

3.3. Product Testing and Optimization
- A/B Testing: We conduct experiments to test new features, interface designs, and AI response formats. You may be randomly assigned to different test groups, which means you might see different versions of our Service. We analyze how different groups interact with these variations to improve the Service.
- User Experience Analysis: We review session recordings to understand user behavior patterns, identify bugs, and improve the conversational flow of our AI interface. Session recordings are viewed by authorized personnel only and are used solely for product improvement purposes.

 

4. Data Retention
We retain User Inputs for as long as needed to provide the Service or improve our models.

 

Anonymization: We may retain de-identified or aggregated query logs indefinitely for research and product improvement (including AI training as described in Section 3.1).

Session Recordings: We retain session recordings for up to 90 days, after which they are automatically deleted. Aggregated insights derived from recordings may be retained indefinitely.

 

5. Your Rights (CCPA/State Laws)
While we may not meet the revenue thresholds for mandatory CCPA compliance, we value your privacy and voluntarily offer the following rights to all US users:

 

No Sale of Data: We do not sell your personal information to third parties.

Right to Access: You may request a copy of the personal information we hold about you.

Right to Delete: You may request that we delete your personal data associated with your identifier.

Right to Opt-Out of Recordings: You may opt out of session recording by enabling "Do Not Track" in your browser settings or by contacting us directly. Note that opting out may limit our ability to troubleshoot issues you experience.

Right to Opt-Out of A/B Testing: You may request to be excluded from A/B tests, though this may result in a less optimized experience.
To exercise these rights, contact us at: support@tractoptics.com

 

6. AI Disclaimers
Accuracy: Our Service uses generative AI. The AI may occasionally produce incorrect, biased, or "hallucinated" information. You should not rely on the Service for professional, medical, or legal advice.

Sensitive Data: Do not share sensitive personal information (e.g., Social Security Numbers, credit card details, health info) in your conversational inputs. The AI is designed to process search queries, not secure sensitive records.

 

7. Third-Party Service Providers
PostHog Analytics: We use PostHog, a third-party analytics platform, to collect and analyze usage data, including session recordings. PostHog is configured to:

- Automatically mask sensitive form fields (credit cards, passwords, etc.)
- Store data on servers in the United States
- Not share your data with other third parties

 

You can learn more about PostHog's privacy practices at: https://posthog.com/privacy

 

PostHog Cookie: PostHog sets a cookie (distinct_id) to identify unique users across sessions. This cookie does not contain personally identifiable information.

 

9. Children's Privacy
Our Service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will delete it immediately.

 

10. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you through a notice within the Service interface.

 

11. Contact Us
If you have questions about this Privacy Policy, please contact us at:

Email: support@tractoptics.com