TRACT Optics is doing things differently. Period. As an optics company producing high-end binoculars and riflescopes, we have created a business model that makes the customer’s experience a top priority. 

TRACT Optics is aimed to be your go-to brand for everything pertaining to binoculars and riflescopes. Our company specializes in high-end products that will cost you almost half the price of the other major brands. The thing about TRACT is that we are working on a Direct to Consumer (D2C) business model, meaning no middle man mark up and always providing the best in customer service. When you call, we’ll answer. If it’s an email, we’ll respond. Without the barriers set up by major retail chains, we are able to provide the best customer service imaginable by working for you directly.

That said, a hearty welcome to TRACT Optics! Whether you’re in need of a riflescope or a binocular, or just researching optics, we’re here to serve you by providing a wealth of information through journals, how-to articles and videos that you’ll utilize for years to come.


Sure, our products are of the same great quality as many of the big companies, brands you trust, that have been making optics for years. The only difference is that we’re selling our products for nearly half the price based on a Direct to Consumer (D2C) business model. Sounds pretty good, doesn’t it?

It’s not that we’re defying the great corporate structure or thumbing our noses at anyone, simply put, this is us, TRACT. We’re just hunters and shooters like you with a strong passion for the outdoors. And we believe like-minded individuals need an optics company that is not handcuffed by retailers who are going to tell us how to run our company. It’s important that we are able to make the best decisions that benefit the customers without restrictions put upon us by companies who only care about reporting increased annual profits to shareholders. We like to keep it simple. No hassles, no problems. Just a super easy way to work together to ensure your satisfaction!


The TRACT Trust Assurance guarantees the functionality of the product for the duration of its lifetime whether you’re the original owner or not. We feel that actions speak louder than words, so while we could write up a fancy warranty with all kinds of legal jargon, we prefer to take the gentleman’s approach and treat our warranty program as a matter of trust.

You can put your trust in us to provide a high-quality product that we guarantee will not fail you for the duration of its lifetime. Again, we’re all about simple transactions so there’s no unnecessary paperwork or mumbo-jumbo mess.

In the unlikely event that one of our products does not perform in the manner in which it was designed and engineered, trust that we will make it right and ensure that the issue is resolved as quickly as possible because your satisfaction is our top priority! We will strive to make sure your experience with TRACT Optics is second to none. We are 100% focused on providing you, our customer, with the finest quality and value in the optics industry.

We believe the customer’s experience is our responsibility.  

Now that you’re here, come on inside to see what else we have to offer. Bookmark this blog, share it with your friends and family and come on back to see what’s new. We look forward to serving you and being the home of everything optics. Oh, and don’t forget to like us on Facebook and sign up for our Newsletter.